Glossary›GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization)

SEO for AI-powered answers — Google AI Overviews, ChatGPT, Perplexity, Claude.

GEO is the emerging practice of optimizing content so that AI-powered search tools (Google AI Overviews, ChatGPT search, Perplexity, Bing Copilot) cite your page as a source. Where classic SEO ranks pages, GEO gets your content quoted or referenced inside an AI-generated answer. Best practices overlap heavily with SEO — clear structure, factual accuracy, schema markup — but GEO also rewards passage-level quotability, first-party data, and canonical answers to specific questions. As AI-powered search grows, GEO will matter as much as SEO for content-driven businesses.

Related terms

SEO (Search Engine Optimization)

The practice of getting a page to rank higher in Google's search results.

llms.txt

A proposed standard for websites to tell LLMs how to crawl and use their content.

Schema markup

Structured JSON-LD data that tells search engines what a page is about.

Real Talkcoffee.txt

Hi! Quick story about coffee and indie builders.

You spent more than $15 on coffee this week. You'll spend more next week. And the week after that.

A Featured Brew costs $15. Once. No subscription. No renewal. Your tool pinned to the top of the feed for 7 days — in front of every founder browsing for their next stack.

The coffee is gone by noon. The listing stays for years.

The coffee is gone by noon. This isn't.

Same weekly spend. One lasts forever.

Get Featured Brew — $15