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CAC Calculator

Calculate Customer Acquisition Cost, LTV:CAC ratio, and payback period. Update any field for instant results.

Blended CAC
$200.00
Sales & marketing spend ÷ new customers
LTV : CAC Ratio
6.0x
Target is 3x or higher
Payback Period
2.0 mo
Months to recover CAC from LTV
LTV:CAC Ratio Benchmarks
< 1x🔴 Losing money on each customer
1–2x🟠 Marginal — barely profitable
3x🟢 Healthy — industry standard target
5x+🟢 Excellent — highly efficient growth
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